(They sort of did the same thing when they bought Lucasfilm three years later in 2012 ... but that's a story for another post)
The film about "Big Hero 6", a Marvel Universe team with X-Men connections, is the result of looking at the stuff they bought to see what they could turn into a Pixar movie without many people knowing that it was, in fact, a Marvel movie. However, the colors red and white used in the graphics promoting the film could be seen as a wink to the modern Marvel logo/colors.
Here's a cover from around the time of their first appearence in 1998. Check out Baymax. >>